.2Performant, a Romanian innovation and also associate advertising services firm, revealed on Monday, September 9, at the Bucharest Stock Exchange, that it plans to obtain the Profitshare affiliate networks in Romania and also Bulgaria from Transformation Marketing. Simultaneously, Dante International, the proprietor of eMAG, will certainly become a shareholder in 2Performant.On September 6, 2Performant's Panel of Supervisors ended an initial arrangement to obtain the Profitshare.ro as well as Profitshare.bg partner networks had through Conversion Advertising S.R.L. as well as Sale Marketing EOOD. The deal describes the concepts of the transaction and is certainly not lawfully binding, according to the provider press mentioned through Economedia.The operation includes the move of the Profitshare business lines coming from Transformation Advertising S.R.L. and Sale Advertising EOOD (as dealers) to 2Performant (as the customer). Dante International S.A. (majority investor of Sale Marketing S.R.L.) are going to be part of the business transactions arrangement as a surety." The moment the Profitshare purchase is actually accomplished, we will definitely broaden our current capability and transform our customer collection in both Romania and also Bulgaria. Our experts still possess a few significant measures to finish, yet I am actually positive that the groups involved in the purchase on each edges are going to handle to finish all of them properly. Our company will certainly declare our post-acquisition plans after wrapping up the purchase depending on to the last agreement," mentioned Dorin Boerescu, CEO and Co-Founder of 2Performant System.The purchase price is actually RON 4.3 thousand, and will certainly be actually spent 55% in cash and also forty five% in 2Performant reveals by means of a funds increase.." 2Performant is actually a younger as well as dynamic firm along with values that reverberate along with us. Our team assume that, after the deal is settled, the Profitshare organization mixed along with 2Performant is going to supply higher market value to its own customers," pointed out Tudor Manea, General Supervisor of Dante International SA.2Performant additionally notes that numerous measures continue to be to accomplish and also complete the transaction, including the productive fulfillment of the due persistance evaluation through 2Performant.Profitshare was actually launched in 2012 as well as currently has a profile of 250 affiliate plans (featuring the eMAG team) in Romania as well as Bulgaria.radu@romania-insider.com.( Image resource: the firm).